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Sustainable Innovation — Creating a Future That Works for Everyone
How Organizations Build Long-Term Value Through Responsible Innovation
Welcome to The Smarter Brain, a curation of thought-provoking ideas and actionable reads to help you build better habits and become more productive.
Happy reading - See you on Wednesday!
Cheers,
The Smarter Brain Team
Estimated Reading Time: 2 mins
3 Ideas for Better Habits
Profit with Purpose
Environmental entrepreneur Yvon Chouinard, founder of Patagonia, known for pioneering sustainable business practices and mindful capitalism.
“How you climb a mountain is more important than reaching the top.”
Design for Tomorrow
Architect William McDonough, innovator in eco-design and circular economy thinking.
“Being less bad is not being good.”
Lead by Example
Technology journalist Leander Kahney, known for his bestselling books on Apple leaders and innovation culture.
“The best way to influence other companies is not by criticizing them but by building the best product, being the most responsible company, and letting our example be our argument.”
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Productivity Tools and Resources
Rethinking Innovation for a Sustainable and Inclusive Future
This policy-brief invites readers to consider how innovation must be steered not just toward efficiency or profit, but toward equity, planetary health and justice ()- exploring how human ingenuity has reshaped the world and asking whether it is being directed toward ,,a future that works for everyone.’’ Read the article.
Drivers and Outcomes of Sustainable Innovation in the Business and Management Field: A Systematic Literature Review
This research article dives into over 30 quantitative studies from 2017-2023 to build a framework of what spurs sustainable innovation (technological, organizational, managerial, individual drivers) and what it yields (improved environmental performance, social outcomes such as job quality, and economic competitiveness) - offering both theoretical and practical insights. Read more here.
Act for Impact
Endorsed by the United Nations’ ActNow campaign, AWorld helps users measure their carbon footprint, form eco-friendly habits, and join global challenges that make sustainability a shared mission — one small action at a time.
Sustainability Made Fun
JouleBug turns sustainable living into a friendly challenge — earn points for saving energy, reducing waste, and making mindful choices at home or work. Great for individuals and teams aiming to boost their eco-impact in daily life.
What We're Reading
Sustainable Brands Newsletter - Monthly dispatches exploring how breakthrough technologies, circular design, and responsible business models shape a sustainable future. Receive case studies, expert interviews and actionable insights.
Innovation Forum Sustainability Newsletter - Weekly round-up of the latest in sustainable commodities, packaging, climate tech and circular economy — for innovators who want to keep ahead of the curve.
Brain Food
Today I Learned: Sustainable Innovation focuses on designing products, services, and systems that meet today’s needs without compromising the ability of future generations to meet theirs. (Source)
Science: According to the International Energy Agency (IEA), innovations in renewable energy technologies - such as improvements in solar panel efficiency from around 15% in 2010 to over 25% in modern designs. (Source)
Have a productive rest of your week,
The Smarter Brain Team
Resource Spotlight
Regenerative Minds, Real Solutions
Monthly dispatches from the front lines of sustainable business. Clear-eyed insights on how innovation, ethics, and the environment can evolve together — without the corporate spin. Built for leaders who want growth that restores, not depletes.
Tech with a Conscience
Where technology meets empathy. Stories of engineers, strategists, and creators designing systems that lift people and protect the planet. No hype — just human-centered innovation with measurable impact.
Code. Connect. Conserve.
Dispatches from the nexus of digital and green transformation. Practical philosophy for policymakers, innovators, and citizens who see sustainability as both system and mindset.
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