- The Smarter Brain
- Posts
- Why you’re seeing that brand everywhere
Why you’re seeing that brand everywhere
Learn how big brands use psychological bias to stay top-of-mind—and how you can too.
Mario Peshev
May 07, 2025
Welcome to The Smarter Brain, a curation of thought-provoking ideas and actionable reads to help you build better habits and become more productive.
Happy reading - See you on Sunday!
Cheers,
The Smarter Brain Team
Estimated Reading Time: 2 mins
3 Ideas for Better Habits
Connection Through Listening
Leadership expert, Stephen R. Covey, on the power of empathetic communication.
“Seek first to understand, then to be understood.”
Change Over Cancel
Pulitzer-winning journalist & author, Charles Duhigg, on the science of habit change.
“The Golden Rule of Habit Change: You can’t extinguish a bad habit, you can only change it.”
Clarity Over Complexity
Gary Keller & Jay Papasan on the power of focus.
“What’s ONE Thing I can do such that by doing it everything else will be easier or unnecessary?”
AI-Fuelled Messaging System for Time-Crunched Entrepreneurs
Bad messaging KILLS good products! People pay to solve painful problems - the bigger and more painful the problem, the more someone will pay to solve it. If your solution solves a real problem and people aren’t buying yet… then you haven’t communicated WHY they should WANT it.
Fix your messaging (*without* overhauling your product).
Productivity Tools and Resources
24 Life-Changing Productivity Tools
This curated list introduces tools like Mural, a digital whiteboard for real-time team collaboration, and other apps designed to boost efficiency and creativity.
To Improve Your Team, First Work on Yourself
Harvard Business Review discusses how leaders can enhance team performance by developing external self-awareness and understanding the impact of their actions.
What We're Reading
Why We Buy by Katelyn Bourgoin: Smart marketers study buyer psychology. Stop guessing what works. Get the free newsletter helping 63K marketing geeks to sell more (and look like a genius) using buyer psychology. Become the smartest marketer in the room.
Brain Food
Today I Learned: Honey never spoils; archaeologists have found edible honey in ancient Egyptian tombs. (Source)
Science: Psychologists suggest our brains and bodies don't just understand music, they physically resonate with it. These discoveries, based on findings in neuroscience, music, and psychology, support Neural Resonance Theory. (Source)
Have a productive rest of your week,
The Smarter Brain Team
Resource Spotlight
The Negotiation Shift That 4X’d a Compensation Package
Discover how one subtle mindset shift turned a $285K offer into a $1.1M package. Negotiation expert Jacob Warwick reveals the exact playbook top earners use to demonstrate exceptional value, align with company needs, and transform their compensation trajectory.
The Hidden Bias That Makes People Buy
Ever notice a brand everywhere after seeing it once? That’s the Baader-Meinhof effect—and it’s your secret weapon to drive sales. Discover how RedBull, Amazon, and PRIME used smart repetition to dominate, and how you can apply this science-backed principle to boost trust, visibility, and conversions for your business.
Learn how to make your brand feel everywhere (without spending like RedBull)
(Everything in the section above is an ad, book yours here)
How would you rate this newsletter? |
Partner with The Smarter Brain and reach 8,000 professionals' inboxes. Contact us to learn more.
If you enjoy The Smarter Brain, we would really appreciate you spreading the word by sharing the sign up link to a colleague or friend. Thank you!
Collaborate with The Smarter Brain